Identity: A Czech Graphic Design Love Story(EADF2025)

Nicholas Lowry, a Czech-American auctioneer, embarks on a journey through the Czech Republic to explore its graphic identity. Visiting cities like Zlín, Brno, and Pilsen, he delves into the legacies of design pioneers such as Baťa, Mucha, and Sutnar. He samples Pilsner beer, examines wine label aesthetics, and hikes trails marked by the Czech Tourist Club. Along the way, he meets contemporary designers and uncovers personal ties– his great-uncle founded the Primeros factory. The film is a cinematic tribute to Czech graphic heritage, part of the broader Identity project but uniquely distinct in its approach.

Ji.hlava International Documentary Film Festival